Fontnatical

Whilst I wait to hear back from the Scandinavia Coffee House, an aspect I have decided to focus upon is my titles. I figure that these are going to be the most important aspect of my intro and, as Maria von Trapp did once sing, the beginning is a very good place to start.

Research

When I initially condsidered my titles, I thought that choosing a Christmas theme would be a blessing, as it meant I would be able to easily narrow my searches and focus on fonts and designs with a ‘Christmassy’ theme. However, the more that I considered it, the more I realised that on the whole, most Christmas film producers do not choose an obviously ‘Christmassy’ themed font for the titles of their films, and that this is in fact a very old choice. Some example are displayed below.

The titles for 'The Holiday' are spectacularly un-Christmassy. They are simple, black and serif, which leads them to be open to representing a variety of themes

Other than the gold and green colouring, the titles for 'Bad Santa' are even more simplistic than 'The Holiday', with it's sans serif design adn slight curved effect being it's only other notable features.

The same applies to 'The Polar Express'. Without the snowy background, these titles are not obviously from a Christmas film. Take away the gold colouirng and they become completely generic.

The general consensus seems to be that Christmas film titles should be neither obviously nor outrageaously ‘Christmassy’. Rather, the title should reflect the wider theems associted with the film. For example, The Holiday‘s titles reflect Christmas and sophistication.

Impact upon Production

This means that wehn it comes to selecting soem fonts to put up for audience opinion, I think I may try to choose some fonts which reflect the wider themes of my film. For example, because my film explores he darker elements of Christmas, perhaps a more serious serif font is in order. On the other hand, I may want to lure my audience into thinking that my film is a typical, happy Christmas film, and may therefore try to choose a softer font. Below are some of the options I am considering.  I have sourced the fonts from Dafont.com, a website offering free downloads of fonts.  

These fonts are sourced from Dafont.com

Santa’s Sleigh font 

This is personally my favourite font, and the one I would choose if I were making this production on my own views alone. The main reason for this is that I feel it has a good combination of the ‘Christmassy’ themes as well as not being too overbearing. It is open to other themes, and whilst it does not directly apply to the themes of female sociability and isolation, it doesn’t oppose these ideas, therefore making it suitable:

The Santa's Sleigh font

St. Nicholas font

This is my second favourite font, for the same reasons as before. It is ‘Christmassy’ enough to be appropriate but is open to other themes. I also like that it’s not too overbearing, unlike other Christmas fonts. My largest criticism is that it is quite old-fashioned, meaning it would be more appropriate for a film featuring traditional Christmas themes, such as A Christmas Carol. Given that my film is supposed to be  modern, I’m not sure that this font would be the best choice. Nevertheless, it is still suitable for the aforementioned reasons.

The St. Nicholas font

Handwriting Dakota font

This font is not particularly ‘Christmassy’, but I think it could be described as seasonal. I was using this font when I was editing my rough footage as replacement for the undecided font, however, I then decided that I actually quite like it and thought it was quite suitable. I think it is open to all my themes and can therefore be applied. This font is also suitable for my target audience

The Handwriting Dakota font

Next Steps

These fonts will have to be put up for audience criticism in order to choose the most suitable option.

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