The first form of audience feedback I collected was within our media class itself. I only received feedback from one other member, who was luckily in my target audience of females aged 16-25, Marcie.
A number of positive comments arose, incuding some I wasn’t expecting such as:
- ‘Pace matches the the visuals and story-line well’
- ‘Targets audience well’
These were issues that I was afraid I had not portrayed accurately, so it was good to hear that my audience responds to these positively
Although there were many criticisms, I was expecting the majority of them, being clearly aware of the faults of my animatic. Most of these were confirmed:
- ‘More close-ups and extreme close ups need to be used’.
- ‘Increase editing pace’
- ‘Make dialogue more audience specific’
- ‘Include a blurring effect on the Christmas card shots’
- ‘Incorporate titles into the production itself
- ‘Include diegetic sound’
As mentioned, I was expecting the majority of these problems. Some that I weren’t expecting include the ones regarding cinematography and pace, however, I believe there is time to fix these before the actual filming of the production. The problems I am aware of myself are the ones associated with sound and titles. These are areas I am yet to research in detail and obviously intend to do soon.
Whilst I am keen to sum up my audience research findings, I would rather do this after all forms of audience research regarding the animatic are complete.